Olympus UK has been doing something we found quite interesting. How do you promote a new class of camera to a mainstream audience without confusing them with talk of mirrors and sensor sizes? Its solution appears to be to not talk about cameras at all - instead it's got Kevin Spacey to talk about pictures and memories.
There's something of a split in the office about how pretentious the results are, but we thought they were interesting.Full story of the PEN EP-1 can be found here: http://www.dpreview.com/news/0912/09121102spaceyvid.asp
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